Samsmile*
Samsmile is a non-profit organization founded by friends of Sam Dewey. Sam was a son, brother, teammate, and so much more to so many people. Sam was outgoing, understanding, mischievous, dapper, charming, positive, and bold.
*Made with TCBA
Before
Type
Client Work
Role
Graphic Designer
Tags
Social Media, Branding, Website, Graphic Design, Motion Graphics
About
Our team was tasked with a creative overhaul for the Samsmile brand, especially in regards to their website and social media. The primary aspect they wanted to keep was the classic smiley face for the logo.
For branding, we started by cleaning up the logo with a fresh recreation of the smile and paired it with a new font choice, New Spirit Bold, which has a clean and slightly playful design we felt matched the brand. For colors, I advocated the use of green, not just to be more closely associated with MSU, but because green is the color of mental health awareness. We paired our primary darker green with some lighter accent colors that worked well together and fit into a cohesive palette.
As the Graphic Designer I was in charge of all graphics that would be used across the website and social media. This meant general graphics that could be placed anywhere, event-specific graphics, backgrounds for social media, and a motion graphic for the landing page of the website. These were created primarily in Adobe Illustrator, with the motion graphic being done in After Effects.
