Red Haring*

Problem: While no one should feel pressured to drink, many young adults try alcohol for the first time in college. Here’s the thing: early on, beer tastes gross, and when it comes to hard liquor we’ve all heard our friends “one too many” horror stories. What we need is a drink that simply promises a good time.

Approach: The art of Keith Haring evokes so much movement and life. In using that style for the branding, each can screams “let’s party.” The advertisements capture the style of Haring’s original subway art, with copy encouraging consumers to simply take a break.